Ludhiana, March 26: Zee TV announced the launch of its reality show Business Baazigar, here today.
Speaking at the launch, Punit Goenka, Business Head Zee TV said, ‘‘Business Baazigar is a hunt for India’s business tycoon. The show offers an opportunity to the common man to turn his business idea into reality.It promises to entertain the audience with its intense reality drama and its unique concept.”

Aashish Kaul, Senior vice-president, Zee Network, said, “Business Baazigar attempts to bring life to a commendable Business idea.’’

The show is a journey of 250 participants, from among whom 50 will be shortlisted. The final 20 will be put through gruelling tasks that will test their business acumen and team spirit. After every task, the jury will decide the fate of the contestants. Eventually, one participant will emerge the winner and Zee Telefilms will fund his business venture.

Business Baazigar will have Subhash Chandra, chairman, Zee Telefilms; Mahesh Murthy, CEO, Passionfunds, and Prof Anil Gupta on the show. Sahukar is hosting the series. Aditya Birla Group has partnered Zee TV for this multi-episodic reality series.
Beginning, March 31, the series will be aired Fridays and Saturdays.