Now, a hunt for India's
business tycoons
Friday March 24 2006
16:24 IST
UNI
NEW DELHI: All established businessmen in
India, be it the Birlas, the Tatas or the Ambanis, began
from the ideas or the vision of an ordinary mortal who
had the courage to ''translate his dreams into
reality''.
A show that strives to make business
tycoons out of ordinary mortals by providing them a
platform to translate their business ideas into reality
is set to telecast on the small Screen from this
week.
'Business Baazigar', a reality show that
seeks to hunt for India's potential business tycoons,
from among several common people with unique business
ideas, will be telecast on Zee TV from March
31.
''It is a show that attempts to bring life to
a commendable business idea. After all, many of us have,
at some point of our lives, nurtured a business idea.
The objective of 'Business Baazigar' is to offer all
these common men and women an opportunity to turn their
business ideas into reality,'' Punit Goenka, business
head of Zee TV, said at a press conference here to
announce the launch of the show.
The show is the
latest in the series of reality shows by Zee which had
earlier aired singing talent hunt shows like 'Sa Re Ga
Ma Pa' and 'Sa Re Ga Ma Pa Challenge, 2005'.
''We
at Zee have always provided a platform to deserving
talent. With 'Sa Re Ga Ma Pa' the hidden singing
abilities have been nurtured and brought to the
forefront,'' Goenka said.
According to Alankar
Jain, who conceptualised the show, the channel had
invited the public to send their business ideas to which
nearly three lakh people send in their applications.
Three lakh were whittled down to 3000 after initial
scrutiny. The 300 were then subjected to web interviews
whereupon 250 people were selected to eventually
participate in the show.
The show will chart the
journey of these 250 people who will vie with each other
for the title of the Business Baazigar.
The
winner, to be adjudged by a jury comprising the chairman
of Zee Telefilms Subhash Chandra, CEO of Passion Funds
Mahesh Murthy and Prof Anil Gupta, will receive funding
from Zee Telefilms for his business venture.
The
250 participants will be scaled down to 50, which will
be further whittled down to 20 finalists who will then
be subjected to several gruelling tasks to test their
business acumen and team spirit.
After every
task, the jury will decide the fate of the contestants.
The series will be aired in 24 episodes. ''The basic
idea of the show is to give people a conviction that if
you have a business proposition, then someone is there
to translate it into reality,'' Jain
said. |
