All established businessmen in
India, be it the Birlas, the Tatas or the Ambanis, began from the ideas or
the vision of an ordinary mortal who had the courage to ''translate his
dreams into reality''.
A show that strives to make business
tycoons out of ordinary mortals by providing them a platform to translate
their business ideas into reality is set to telecast on the small screen
from this week.
'Business Baazigar', a reality show that seeks to
hunt for India's potential business tycoons, from among several common
people with unique business ideas, will be telecast on Zee TV from March
31.
''It is a show that
attempts to bring life to a commendable business idea. After all, many of
us have, at some point of our lives, nurtured a business idea. The
objective of 'Business Baazigar' is to offer all these common men and
women an opportunity to turn their business ideas into reality,'' Punit
Goenka, Business head of Zee TV, said at a press conference here to
announce the launch of the show, to be aired on ZEE TV on Fridays and
Saturdays at 2000 hrs.
The show is the latest in the series of
reality shows by Zee which had earlier aired singing talent hunt shows
like 'Sa Re Ga Ma Pa' and 'Sa Re Ga Ma Pa Challenge, 2005'.
''We
at Zee have always provided a platform to deserving talent.
With
'Sa re Ga Ma Pa' the hidden singing abilities have been nurtured and
brought to the forefront,'' Mr Goenka said.
According to Alankar
Jain, who conceptualised the show, the channel had invited the public to
send their business ideas to which nearly three lakh people send in their
applications. Three lakh were whittled down to 3000 after initial
scrutiny. The 300 were then subjected to web interviews whereupon 250
people were selected to eventually participate in the show.
The
show will chart the journey of these 250 people who will vie with each
other for the title of the Business Baazigar.
The winner, to be
adjudged by a jury comprising the Chairman of Zee Telefilms Subhash
Chandra, CEO of Passion Funds Mahesh Murthy and Prof Anil Gupta, will
receive funding from Zee Telefilms for his business venture.
The
250 participants will be scaled down to 50 which will be further whittled
down to 20 finalists who will then be subjected to several gruelling tasks
to test their business acumen and team spirit.
After every task,
the jury will decide the fate of the contestants. The series will be aired
in 24 episodes. ''The basic idea of the show is to give people a
conviction that if you have a business proposition, then someone is there
to translate it into reality,''Jain said.
Friday, March 24,
2006
